Are you already a member of the vaping community in Wiltshire or a smoker curious about making the switch?

Choice E-cigs is an independent vape store run by vapers for vapers. Based in Devizes and Warminster, Wiltshire, we offer a wide range of e-liquids, vape equipment and accessories. All our e-liquids are available to try at our tester station and we place the customer at the forefront of our business. Advice and support is freely offered – if you vape, come in and see us, try some fluids and tell us about your vaping experiences! If you are new to vaping and are unsure, we are always happy to help.
We are always keen to meet the needs of our local vaping community; if there is a particular fluid, vape kit or accessory that you would like us to stock, then let us know. If we are able to source it for you, we will.  We also have a well stocked special offers basket – come in and see if there is a bargain for you!

How to find us:

16 Maryport Street, Devizes, Wiltshire, SN10 1AH.

         (Between Sainsbury’s Supermarket and Poundland).

10 Weymouth Street, Warminster, Wiltshire, BA12 9NR

         (Between Morrison’s and the High Street).

View the Battery Safety Guide

Why use an electronic cigarette?    

According to Professor John Britton, Royal College of Physicians, and subsequently reported by the BBC:

“If all the smokers in Britain stopped smoking cigarettes and started smoking e-cigarettes we would save 5 million deaths in people who are alive today. It's a massive potential public health prize.”

Additionally, PHE have recently published a report which indicates that electronic cigarette use is 95% safer than smoking. This latest report can be found here.

What is an electronic cigarette?

Although the first marketable electronic cigarette (often referred to as an e-cigarette, e-cig or vapouriser) was introduced over a decade ago, they have only come to prominence in the last few years. Recent public awareness of this alternative to smoking has resulted in an explosion of electronic cigarette use in the UK, with an estimated 1.3 million users (2014 figure).

There are 3 types of electronic cigarette:

Disposable products (non-rechargeable)
Rechargeable e-cig kits with replaceable pre-filled cartridges
Rechargeable e-cigs with a refillable tank for liquid nicotine

The rechargeable electronic cigarettes with a refillable tank are now much more common and have largely become the modern electronic cigarette of choice. They contain the following components:

Rechargeable battery
Atomiser or coil (the heating element)
Refillable tank/mouthpiece

They work by heating a solution containing nicotine, which is then inhaled.  The atomiser or coil will generally need replacing every few weeks (depending on the rate of use)

With a huge choice of battery shape/size, tank, colours, materials and fluid flavours, electronic cigarettes afford users a significant degree of personal choice.

Are electronic cigarettes safe to use?

The following extract is from a briefing sheet produced by ASH in October 2014.  Action on Smoking and Health (ASH) was established in 1971 by the Royal College of Physicians. It is a campaigning public health charity that works to eliminate the harm caused by tobacco. It is funded by Cancer Research UK and the British Heart Foundation. View the full briefing.

“In 1976 Professor Michael Russell wrote: “People smoke for nicotine but they die from the tar.”  Indeed, the harm from smoking is caused primarily through the toxins produced by the burning of tobacco. By contrast, non-tobacco, non-smoked nicotine products, although addictive, are considerably less harmful.  Electronic cigarettes consequently represent a safer alternative to cigarettes for smokers who are unable or unwilling to stop using nicotine.

Compared with smoking using an electronic cigarette is safer.  However, in the absence of a thorough clinical evaluation and long term population level surveillance, absolute safety of such products cannot be guaranteed.  By comparison, the harm from tobacco smoking – the leading cause of preventable death in the UK – is well established.

Most, but not all electronic cigarettes contain nicotine. As noted above, the harm from smoking comes mainly from inhaling tobacco smoke rather than the nicotine.  However, nicotine is an addictive drug which stimulates the nervous system, increasing the heart rate and blood pressure.

Toxins have been found in a number of studies of electronic cigarettes although these are at levels much lower than those found in cigarettes and not at levels which would generally cause concern.

One small study showed that after switching from tobacco to electronic cigarettes nicotine exposure was unchanged while exposure to selected toxicants was substantially reduced.

Most of the safety concerns regarding electronic cigarettes relate to the absence of appropriate product regulation and inconsistencies in quality control.  The current lack of regulatory oversight means that there is significant variability in device effectiveness, nicotine delivery and cartridge nicotine content both between and sometimes within product brands.”

How are electronic cigarettes cheaper than smoking?

If you assume that a packet of 20 regular cigarettes costs £8 then a smoker with a 20-a-day habit will spend £56 a week or £224 a month on cigarettes. An equivalent electronic cigarette user will consume around 10ml of nicotine fluid per week.  With a 10ml bottle of fluid from a reputable distributor costing around £4, this represents a monthly fluid cost of £16. Adding in atomiser costs will see this rise to a total consumable bill of just over £20 per month.

An electronic cigarette starter kit (battery, charger, atomiser and tank) from a reputable supplier starts at around £20.

Following the purchase of the starter kit, this represents an ongoing saving of around £200 a month for a 20-a-day smoker.

What products are available?

There are currently a significant number of electronic cigarette manufacturers servicing the UK market.  Quality does vary.  Although many of the electronic cigarette fluids are produced in China, there are also an increasing number of UK manufactured fluids available. In general, products fall into the following categories:  

Electronic Cigarettes (comprising batteries, heads and atomisers)

Fluids are available in a wide range of flavours and are normally sold in 10ml bottles, although 20ml and 30ml bottles are also sometimes available. The nicotine strength of fluids generally varies from 0% (no nicotine) to 1.8% (strong), with common strengths being 0.6%, 1.2% and 1.8%. Most reputable outlets will provide a facility for customers to try flavours and fluids prior to purchase.  

Electronic Cigarettes can vary considerably from basic starter kits costing under £20 to specialist heads and batteries costing much more.  Specialist items are often referred to as MODs.

Accessories such as electronic cigarette lanyards, stands, chargers and spare batteries are widely available.

Battery Safety

Electronic cigarettes use Lithium Polymer (sometimes referred to LiPo) batteries, which must be properly looked after to ensure their safe operation. In particular, users should always make sure that they use the correct charger for the equipment and carefully follow all of the manufacturer’s safety guidance. A reputable supplier should always supply a battery safety guide with batteries and charging equipment.

Where can I find out more?

Equipment advice can generally be found at manufacturers’ websites or at the store where you purchased the item. For health advice, a good place to start is the the website.  Additionally, Public Health England produced a report on electronic cigarettes in 2014 which can be accessed here, and their 2015 report can be accessed here.
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